-(madlylovely)- Off the back of its successful launch this past spring, ROXY’s Sister Collection is back, supported by the two women at the very heart of it: model Hailey Bieber & surfer Kelia Moniz. A celebration of friendship The 2019 launch of the Sister collection highlighted the simple beauty of female friendship, a message that resonated globally. This is the second season of the 4-part collaboration between BFF’s Hailey and Kelia for ROXY.

The Sister campaign was shot by NYC-based artist Joe Termini, Kelia’s husband, and a close friend of Hailey’s. Set in Kelia’s hometown of Honolulu, the campaign showcases a feeling of simplicity and authenticity, featuring the two friends enjoying some quality time together.

“Shooting with Joe [Termini] and Kelia was so fun, and the entire ROXY team feels like one big family. It’s a true pleasure to get to work with a brand that has always supported women and actively works to help them achieve their dreams.” – Hailey Bieber


From premium swim to cozy jackets and hoodies, the key word this season is stylish comfort. The swim selection showcases lush fabrics and golden caramel hues that will compliment all skin tones. Mirroring the collaboration’s first collection, the swim pieces transition from the beach to the city with the help of Sister apparel. Cropped hoodies, warm coats, sweat pants and cotton dresses complete the collection for a perfect mix of cozy and chic. “Roxy is a big part of my life, I’ve been a Roxy girl for more than 13 years now and being able to collaborate with one of my best friends and a huge style icon was pretty incredible. Hailey and I have a super special friendship and to be able to share this part of my life with her is really cool. I love this second collection with all its stylish yet cozy pieces and I hope you do too! “ -Kelia Moniz

The collection will be available on and in select shops worldwide on July 17th, 2019.


Hailey Bieber has quickly established herself as one of the most sought-after models of her generation and is making a name for herself on and off the runway.

After receiving her big break courtesy of LOVE magazine, she has since appeared on runways for the world’s most famous designers and graced the covers of internationally acclaimed editorial publications such as Marie Claire, Harper’s Bazaar, Elle, and VOGUE Magazine.


With 2 world championship titles, Kelia is one of the most graceful, carefree, and above all, versatile surfers in the world. As a young child, Kelia and her four brothers were dropped off at Waikiki early in the morning and didn’t get picked up ’til sundown. By fourteen, she was not only competing against the world’s best in longboarding, but also beating them. She’s known as “Sister” among all the South Shore folk because that’s what she’s become to the world at large. Kelia’s biggest goal: “I want to help make women’s surfing bigger.”


ROXY, a brand of Boardriders, Inc., has been empowering female pioneers since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.

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